Color Psychology 101
Have you ever walked into someone’s home and immediately felt welcome? Or perhaps you felt claustrophobic or a general sense of sadness. Believe it or not, the colors of your walls and decor may greatly impact how you feel. Colors have been known to subconsciously affect the behavior of humans. Furthermore, they can be used to make an impression on your family and guests. Looking to make your home feel more warm and friendly? Or perhaps calm and serene? There are colors for these emotions and once you understand their power, you can introduce a whole new dynamic to your home. You just need to know the basics of color psychology.
What is Color Psychology?
Color psychology is a study that focuses on the impact colors have on human behavior. Much like food, colors can affect our mood to a certain degree. Colors have been known to elicit a wide range of emotions, but their effects differ from culture to culture. Even genders perceive colors differently and can experience an opposing set of emotions. Often used in branding and marketing, color psychology can influence a buyer to make a purchase. Just think of major brands like Pepsi, McDonald’s, Target, and Victoria Secret. Aside from the products these brands sell, do their colors persuade a certain feeling? Whether a brand wants you to feel optimistic, cheerful, excitement, trust, or peacefulness, their colors will follow a general guideline that dictates how it will be perceived.
The Power of Color
Once you grasp the power each color inherently has, you can then begin to create color fields that can positively influence how your family and guests feel. Refer to the following guide to understand how certain colors can impact your daily life.
Yellow
Yellow has the power to elicit feelings of excitement, joy, friendliness, and warmth. If you’re looking to create a bright and welcoming space in your home, consider introducing a few pastel yellows. However, we recommend not allowing this to be the dominant color in your home since it has such a powerful presence.
Purple
Purple can conjure feelings of passion, sophistication, and dignity. It’s also the color of royalty and conveys a sense of wisdom. Perfect for studies, this color is best used to boost creativity and concentration. Yet again, refrain from overusing this color to maintain a balanced palette.
Gray
Gray is the color of security, stability, maturity, and strength. It’s also a neutral color which means it can be widely used throughout your home since it blends perfectly with most other hues.
Pink
Pink is the color of romance, compassion, beauty, and love. It’s the color you use to accentuate areas in your home that you feel most passionate about. Often seen in nurseries, pink is a great way to show what’s close to your heart.
Blue
Blue has been known to elicit feelings of stability, calmness, and integrity. You will often see this color in schools and other similar facilities since it has the power to evoke a sense of serenity. Consider implementing this color in areas that need a peaceful presence.
Green
Green is the color of growth, healing, safety, and relaxation. If you wish to feel one with your surroundings, consider adding a few dashes of green throughout your home. Since it also reflects nature, it’s perfect for areas with natural light.
White
White often conjures feelings of hope, purity, and stability. This is perhaps the most versatile color and can be used in conjunction with pretty much any other hue. If you want to maintain a healthy and happy home, you can’t go wrong with white walls and decor.
If you’d like to see our take on home decor, look no further than the luxury homes built by Britton Homes. Every color in these gorgeous homes were carefully planned out to make a positive impact on your everyday life. At the end of the day, we don’t just make homes to live in—we make homes to grow in. Reach out to us today to learn more about our luxury homes or simply share your favorite decor colors with us!